![You can soon buy Clinique and MAC makeup at some Target stores](https://news.internationalpk.com/wp-content/uploads/2021/07/You-can-soon-buy-Clinique-and-MAC-makeup-at-some-1024x576.jpg)
That’s because the chain is opening Ulta Beauty mini shops in August in more than 100 Target locations nationwide and online, which will bring more than 50 prestige skincare and cosmetic brands like Clinique, MAC Cosmetics and Smashbox into its stores for the first time.
Target has been growing its beauty business over the last few years by adding newer, affordable brands to its aisles.
“However, Target is still not perceived by many consumers as a specialist player in beauty and, as such, it has missed out on growth within the more premium part of the market,” said Neil Saunders, retail analyst and managing director with GlobalData Retail. “The partnership with Ulta should help Target elevate its proposition in beauty to grab a greater share of wallet from shoppers.”
The partnership poses some risks, too, especially if the new concept doesn’t resonate with Target’s bargain shoppers.
“It can be hard to get consumers to trade up to premium beauty, especially when they are already spending a lot during their trips to Target,” Saunders said.
Target said the Ulta mini shops will be staffed by Target workers trained in high-end cosmetic and skincare brands by Ulta.